Introduction to Strategy
1. Introduction
Welcome to the Higher Certificate in Entrepreneurship programme. As part of your studies, you are required to study and successfully complete a course on Strategy for Small Businesses.
2. Module Overview
The module aims to enable the student to have a complete and thorough understanding of what the basics of Strategy. The student will also gain an understanding of how strategy impacts a business.
3. Aim of the Module
This module aims to:
Explain what a strategy is and all the various strategical tools a small business needs in order to implement it.
4. Navigational Icons
Think Point
When you see this icon, you should think about and reflect on the issues/challenges/themes presented.
Definitions
This icon will alert you to a specific definition related to the topic under discussion.
Tasks
When you see this icon, you will know that you are required to perform some kind of task to gauge how well you remember or understand what you have read or how good you are at applying what you have learnt.
Case Studies
Case studies are often used to illustrate a concept within the setting of a real-life scenario. Answer the questions that follow to ensure that you have a proper understanding of what has been discussed.