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Red Hub – Small Business Start-Up Strategy

Introduction to Strategy

Chapter 1: Strategy For Small Business

Chapter Outcomes

1. What is a Strategy

4. SWOT Analysis

5. Sustainable Competitive Advantage

6. Key Success Factors

7. Competitive Analysis

Appendix A: Mission and Vision Worksheet

Appendix B: SWOT Analysis Worksheet

Appendix C: Sustainable Competitive Advantage Worksheet

Appendix D: Competitors Analysis Worksheet

APPENDICES E: SELF-ASSESSMENT MODEL ANSWERS

Self-Assessment Questions

5. Sustainable Competitive Advantage

Red Hub – Small Business Start-Up Strategy
Chapter 1: Strategy For Small Business
5. Sustainable Competitive Advantage

Figure 1.11 Difference between resources, competitive advantage and sustainable competitive advantage

Sustainable Competitive Advantage

Sustainable competitive advantages are a set of assets, characteristics, or capabilities that allows an organization to meet its customer needs better than its competition can.

Figure 1.14 Examples of Competitive Advantages

Case Studies

Watch the following video to gain more insight into the meaning of a sustainable competitive advantage:

Tasks

While working through this example, prepare your own Sustainable Competitive Advantage in the appendix at the end of this module.

5. Sustainable Competitive Advantage