2. Vision
Vision
A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. Having a vision will give your business a clear focus, and can stop you from heading in the wrong direction.
Think Point
Think about how your personal vision shapes the decisions and choices you make in your everyday life.
Case Studies
Watch the following video to gain more insight into the meaning of a Vision Statement:
Tasks
While working through this example, prepare your own Vision Statement in the appendix at the end of this module.
2. Vision