1. What is a Strategy
Strategy
Strategy is an action plan that managers take to attain one or more of the organisation's goals. Strategy can also be defined as “A general direction set for the company and its various components to achieve a desired state in the future.”
The Strategy is in fact the first step in the development of a Business Plan because it gives direction to the business plan.
Case Studies
Watch the following video to gain more insight into the meaning of a strategy.
Think Point
Think about how strategy affects your everyday life and how it benefits your personal life by planning ahead.
1. What is a Strategy