1.3.6 Generation of ideas through brainstorming
Business ideas can also be generated through brainstorming. Timmons (1999) offers the following ten brainstorming rules:
Define your purpose
Record ideas in full
Choose participants
Invent as much as you can
Choose a facilitator
Resist becoming committed to one idea
Brainstorm spontaneously, copiously
Identify the most promising ideas
No criticism, no negatives
Refine and prioritise
Remember, the quickest way to kill an idea, according to Schenck (2005), is to say something like:
- It won’t work.
- We’re not ready for that.
- It isn’t practical.
- It’s already been done.
- That’s just plain stupid.
You could even arrange a brainstorming session with people you trust. When one is given an idea one needs to apply the LCS system:
Tasks
Watch the following video for a more detailed explanation on how business ideas are generated:
1.3.6 Generation of ideas through brainstorming