1.3.1 Generation of ideas from the entrepreneur’s skills, expertise and aptitudes
Here are some techniques you can use to generate business ideas:
The entrepreneur must look at what s/he has in terms of:
Skills acquired ability through training and experience, for example, using a power drill or diagnostic machine, managing a meeting, repairing a machine etc.
Expertise knowledge including theoretical knowledge. Knowledge about a power drill (sizes, wattage, safety precaution); knowledge of paints (mixing of colours, durability, how to use paints etc.)
Aptitudes a particular talent or inclination, for example, art, music, flair for languages
Now consider the following:
- While qualifications are important and very useful, formal training does not guarantee success in a small business enterprise.
- You may have acquired other skills through your hobbies or other non-career activities that you could use as ideas for your own business.
1.3.1 Generation of ideas from the entrepreneur’s skills, expertise and aptitudes