2.5.4 Harvest issues
New ventures that are based on strategic value in an industry, such as valuable technology, are attractive while those with low or no strategic value are less attractive. Most entrepreneurs should bear in mind that a business may be sold at some point in the future. Some entrepreneurs start and grow their businesses with the aim of selling them some time in the future. It is important to grow an attractive business in an attractive market. That way the entrepreneur will harvest good rewards when the business is sold because buyers will be prepared to pay a premium for it.
2.5.4 Harvest issues