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Red Hub – Business Ideas and Opportunities
Introduction to Business Ideas and Opportunities
CHAPTER 1: GENERATION OF BUSINESS IDEAS
Chapter Outcomes
1.1 Role of ideas
1.2. Business ideas and creativity
1.3 Generating business ideas
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1.3 Generating business ideas
6 Topics
1.3.1 Generation of ideas from the entrepreneur’s skills, expertise and aptitudes
1.3.2 Generation of ideas from common needs
1.3.3 Generation of ideas from existing problems
1.3.4 Generation of ideas from everyday activities
1.3.5 Generation of ideas from other sources
1.3.6 Generation of ideas through brainstorming
1.4. Ideas you can think about
1.5. Important points regarding business ideas
1.6 CONCLUSION
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1.6 CONCLUSION
1 Quiz
Self-Assessment Questions
CHAPTER 2: SCREENING TECHNIQUES FOR BUSINESS OPPORTUNITIES
Chapter Outcomes
2.1 Introduction
2.2. Ideas versus Opportunities
2.3 Characteristics of an opportunity
2.4 Where to look for opportunities
2.5 Evaluating business opportunities using screening techniques
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2.5 Evaluating business opportunities using screening techniques
8 Topics
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1 Quiz
2.5.1 Market issues
2.5.2 The competitive situation
2.5.3 Economics
2.5.4 Harvest issues
2.5.5 Management team issues
2.5.6 Fatal flaws
2.5.7 Personal criteria
2.5.8 Other strategic criteria
Self-Assessment Questions
CHAPTER 3: FEASIBILITY AND VIABILITY STUDIES
Chapter Outcomes
3.1 Introduction
3.2 The development of your small business idea
3.3 Conclusion
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3.3 Conclusion
1 Quiz
Self-Assessment Questions
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Chapter Outcomes
Red Hub – Business Ideas and Opportunities
Chapter Outcomes
Upon completion of this chapter,
The learner should be able to:
Discuss the development of business ideas
Understand how feasibility and viability studies are conducted on business ideas
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