1.2. Business ideas and creativity
Definition
Creativity is the ability to transcend traditional ways of thinking or acting, and to develop new and original ideas, methods or objects
Some innovative individuals indicated the following:
Use the following methods to improve your creativity:
Judge everything that you read or observe on the strength of the ideas that you can develop from it. If you do this constantly it will become a habit.
Do this even if you feel the idea is not a good one. Regularly read through the ideas. This will give you the opportunity to review them, compare them with other ideas and perhaps combine them in a new concept.
This gives give you a very different perspective on a topic. You will gain new insights and ideas.
Good way of stimulating your thoughts is to break your routine. Here are some ideas:
- Read a book on a subject that you know nothing about.
- Start a conversation with a stranger (someone you would not normally speak to).
- Do something you have never done before like going to a play, riding a horse, start a new hobby. This will broaden your horizons.
- If you tend to see only the right and wrong sides of a case, it is time to explore the grey areas between right and wrong. Make a habit of looking for different solutions and possibilities. Ask the following questions:
- What will happen if I …..?
- In what different way can I….?
- Who will benefit by…?
Case Studies
To have an idea of the role creativity plays in the formulation of business ideas, have a look at the following video for 10 creative business ideas that can be used to generate money: