Introduction to Business Ideas and Opportunities
1. Introduction
Welcome to the Higher Certificate in Entrepreneurship programme. As part of your studies, you are required to study and successfully complete a course on Business Ideas and Opportunities.
This course is designed to enable you to understand the basic concepts of how business ideas are generated, the role creativity plays in generating new and fresh business ideas as well as what business opportunities are. On the completion of this module a learner should be able to generate a business idea as well as ensure that it is sustainable and feasible.
2. Module Overview
3. Aims of the Module
The aim of this course is to provide the learner with knowledge and skills in achieving the fundamental objective of business idea generation and the assessment of business opportunities. The outcomes of the course are as follows:
- Explain the role of ideas in a business
- Understand the concept of business idea
- Understand the concept of creativity
- Screen various business opportunities to determine which are feasible
- Conduct feasibility and viability studies on prospective business opportunities
Think Point
When you see this icon, you should think about and reflect on the issues/challenges/themes presented.
Tasks
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Definitions
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Case Studies
Case studies are often used to illustrate a concept within the setting of a real-life scenario. Answer the questions that follow to ensure that you have a proper understanding of what has been discussed.